Marketing on Facebook: what companies must know before going there!
In this article, you will discover:
– 6 reasons that will make companies skeptical about using Facebook
– Why your content is not safe or protected on Facebook
– The extent of control on Facebook’s user accounts
Facebook Ads, Facebook pages, and the “Facebook site” have positioned the illustrious social network as an essential site in the marketing industry. Deploy policies on social media is important, but before companies jump on snapping up a campaign, they should take a closer look at the power of control Facebook has over each user account, on the fan pages, pictures and content (articles, etc ….). It is a case that seems pretty similar to the Contracts often established Groupon.
1. No control over your pages and content, Facebook is the official judge.
Every Facebook Page is assigned directly to a user (employee). When the Facebook page of a business is created, the user becomes its director. When an employee leaves the company or changes jobs, a management problem arises. Similarly, if the administrator decides to deactivate their personal Facebook account, the associated company and their account will disappear as well.
Adding multiple administrators seems a logical remedy to overcome this potential problem, but if Facebook sees the activity of the page as “suspicious”, it can disable all accounts associated with it. Consequently, when an account is deactivated, all pages, fans, content, applications, advertising and announcements will be lost.
Making a request to reactivate the account could create a bureaucratic nightmare. After sending an application for the reactivation of an account, you should know that there is no assistance or support, no proposal date of review and no guarantee that the account will be reactivated.
2. Facebook can change the features of accounts at any time
As well as the deactivation of an account without warning, Facebook imposes its power on its ability to change layouts, interface application programming and configuration. In all these cases, Facebook never requests the opinion of users.
Adaptability is not only important but also necessary for page owners. If Facebook is ‘down’ for an hour or a day because of an overload or a bug, any message, photo or video that was scheduled that day will be postponed because of this problem.
Another problem with using Facebook is that any user can add a tag on a company, or change its address … etc.. on their status. Account holders do not have the opportunity to review and approve the tag before it is public. Therefore, companies have no control over the information broadcast by the public about it. Consequently, reputational concerns can surface!
3. Facebook does not offer any support for its advertisers
Facebook does not offer any customer service option for users unhappy with their paid advertisements. There is no phone number to call or any e-mail support. Companies spend thousands of dollars on ads on Facebook, and there is no representative at Facebook that one can contact about their accounts and any other problems they may encounter.
4. Although Facebook does not own your content, it has free access to it
Would you join Facebook if you knew they were going to sell your data, use your content and make billions of dollars with your efforts and hard work?
5. Your content is neither protected nor backed up
Advertising and Facebook apps work very well for many of the companies that use them. But many companies that have built their business around Facebook (publishers of applications for Facebook, Facebook solution providers, consulting and specialized services Facebook … etc..) depend greatly on decisions and changes that Facebook make and are therefore vulnerable. This vulnerability allows Facebook to dominate these sensitive companies.
Equally, companies that use Facebook as their primary sales channel in order to sell and purchase their products via (fan pages, paid advertisements, content, windows, shops Facebbok … ect.) are also vulnerable and subject to the domination of Facebook. The internet giant may delete their pages, their content and even stop airing the ads without notice! So before investing take the time to make a report of the potential time spent and money loss when working with Facebook.
6. Daily changes in operating conditions
Even if a company has read and understood the privacy rights that it has on Facebook, these rights can change in an instant.
If Facebook is the primary means of generating traffic and revenue for your business, diversity of your sources of traffic and customer acquisition as well as the deployment of multi-channel strategies can be your key to success.