According to ACMA research that could be found here :
- The research found that 47 % of Australians have mobile phones and it is more popular as a main communication service. 33% of Australians use fixed landline as a main communication service.
- There have also been changes in the way communication services are purchased. The bundled plans have become very popular with 3 in 5 mobile phone users and 2 in 5 home phone users using bundled plans.
These trends are contributing to the decline in customers’ understanding of the price and location information embedded in traditional fixed phone numbers.
- Consumers don’t understand number types such as 13/1300 and 1800 numbers, which are confusing for many Australians compared to more frequently called numbers like mobile and local numbers. 1 in 5 Australians was either unable to define a local call from a landline or their explanation was incorrect.
ACMA in its research is looking to find implications of these findings and welcomes all feedback on how regulatory arrangements might be adjusted over time to reflect and facilitate changes in consumer communication use.
The ACMA is seeking responses by 1 July 2011.